Miniatures Records

約

The word can be read up and down and it is mirror-like compared to the vertical symmetry axis. The evocative sense of the word “Miniatures” referring to the past and that one of the record label referring to the present agree in a sign based on the symmetry, balance and synthesis principles that take suggestion by Taonism philosophy according to which the universe exists in a dynamic condition of equilibrium that flows back and runs with the interaction of the opposites. The two halves aren’t in opposition but in a mutual relationship. “Miniatures” signs its own pieces with a label characterized by a contemporary sign but that refers to an ancient and qualified way to do from which are derived authentic masterpieces of precision and care. The colour proposed for the mark is red in the positive version, white on red in that negative one. The reason derives from the etymology of the word “miniature” that is from the latin “minium”, a particular red colour, and it indicates an image realized to decorate ancient manuscripts. Employed in this operation were the “rubricatores”, qualified scribes that added at the end of the papers of the manuscripts supplementary parts in red to emphasize some sections. Also the word “rubricatio” derives from the latin “rubricare” and it means to colour in red. Later on, since the fourteenth century the spreading of small size illustrations had changed the meaning of “miniature” and it had indicated paintings, objects and forms of small size realized with great care. The final sign contains also anthropomorphic abilities that put it even more within the marks adapted to the activities that contain perceptive and sensorial experiences like that musical one.